The Advertising Concept Book
Pete Barry
£24.95£18.71
25% off
Publisher: | Thames & Hudson Ltd |
Serial Number: | 9780500518984 |
Format: | Hardback |
Pages: | 320 pages |
Size: | 248 x 210 mm |
Date: | 2016 |
Description:
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Related products
-
Paul Greenhalgh
Sale!Ceramic, Art and Civilisation
Paul Greenhalgh
£35.00£26.2525% off
Add to Cart -
Bernhard Franken
Sale!£25.00£18.7525% off
Add to Cart -
David Musgrove
Sale!The Story of the Bayeux Tapestry
David Musgrove
£25.00£18.7525% off
Add to Cart -
Marvin Sackner
Sale!The Art of Typewriting
Marvin Sackner
£39.95£29.9625% off
Add to Cart