The Advertising Concept Book

Pete Barry


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Publisher: Thames & Hudson Ltd
Serial Number:9780500518984
Format: Hardback
Pages: 320 pages
Size: 248 x 210 mm
Date: 2016


Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.