The Advertising Concept Book

The Advertising Concept Book

Author: Pete Barry

£18.71

Description

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Additional information

Weight 1.322 kg
Dimensions 24.8 × 21.0 cm
Product Form

Hardback
No of Pages

320
Language

English
Width

248
Width - Unit Code

mm
Height

210
Height - Unit Code

mm
BIC Text

Advertising
Publisher Name

Year first publish

2016
Descriptive Detail - Contributor Type

By (author)
Descriptive Detail - Contributor Person Name

Pete Barry
2016
Thames & Hudson Ltd
9780500518984
Hardback
248 x 210 mm
320 pages

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Join Us To Purchase

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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