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Home / Uncategorized / The Advertising Concept Book - Pete Barry
The Advertising Concept Book

The Advertising Concept Book

Author: Pete Barry

£24.95 £18.71

  • Description
  • Additional information
Description

Description

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Additional information

Additional information

Weight 1.322 kg
Dimensions 24.8 × 21.0 cm
Product Form

Hardback

No of Pages

320

Language

English

Width

248

Width - Unit Code

mm

Height

210

Height - Unit Code

mm

BIC Text

Advertising

Publisher Name

Thames & Hudson Ltd

Year first publish

2016

Descriptive Detail - Contributor Type

By (author)

Descriptive Detail - Contributor Person Name

Pete Barry

2016
Thames & Hudson Ltd
9780500518984
Hardback
248 x 210 mm
320 pages

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Join Us To Purchase

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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