Ben Sheppee (b.1978, Bristol, UK) has been part of the visuals and AR scene for over twenty years. His works lean towards minimalist abstraction, creating worlds where the elemental play of structure, light, and icon compete for the leading role, and have been exhibited at major arts venues including Tate Britain, the National Portrait Gallery and the San Francisco MOMA. Sheppee has set up one of the first ever VJ labels, where he produced numerous albums of visual content by 70 artists; developed an online school for audiovisual art and performance, and worked for clients including the British Museum, the BBC and Estée Lauder. He has been commissioned for work on National Television in the UK, LA and Japan, and his performances have opened the Hollywood Independent Film Festival. He is currently creative director at his founding company Observatory, where he continues to develop his profile as an artist and director.